Throbbing Hive with John Moe: Amazon goes bricks and mortar, but why?
November 10, 2015
Every Tuesday at 7:30 a.m., John Moe stops into the Morning Show to share the latest news in Technology.
This week, John Moe stopped by The Current's Morning Show to talk to Jill Riley and Sean McPherson about Amazon running a non-virtual bookstore and about a way you can mix your own version of Bob Dylan's "Like a Rolling Stone."
Why is Amazon now running a bricks and mortar store?
Amazon has opened a bricks-and-mortar bookstore in Seattle, not far from its headquarters. "It's like Verizon starting up a new telegraph company," John says.
The store does not, however, post any prices on its books in stock. The website has the pricing; customers can scan books with their smartphones or use in-shop scanners to find the current price of stocked merchandise.
"Nobody's quite sure why they're doing this," John says. "The only explanation I've heard that makes much sense is that they're gathering data about the ways people shop."
Whether the non-virtual store is part of Amazon's long-term vision is unclear. "It's doubtful that Amazon is really in the business of saying, 'OK, our next frontier is bricks-and-mortar stores'," John asserts. "It's still no match for wanting the thing and buying the thing. Discovering that you want the book and then holding it in your hand is something that a website can never really ever do."
Build your own Like a Rolling Stone
Our Album of the Week is Bob Dylan's The Best Of The Cutting Edge 1965 - 1966: The Bootleg Series Vol. 12. John reports there's a website where you can mix your own version of "Like a Rolling Stone," one of the tracks on the new collection. "They set up a neat little visual interface, and you can drag buttons around to mix the different levels of the four tracks the song was recorded on. You can decide how you want this song to sound."
John Moe co-hosts the podcast Conversation Parade (with Open Mike Eagle) on the Infinite Guest network, and is an author of a number of books, including The Deleted Emails of Hilary Clinton: A Parody and Dear Luke, We Need To Talk, Darth: And Other Pop Culture Correspondences.