Throbbing Hive with John Moe: Ad-Blocking and a Time Capsule
September 22, 2015

Every Tuesday at 7:30 a.m., John Moe stops into the Morning Show to share the latest news in Technology.
This week, John Moe stopped by The Current's Morning Show to talk to Jill Riley and Sean McPherson about ad-blocking and the future of the Internet, plus a video that may contain the only known footage of someone born in the 1700s.
1. No. 1 app gets pulled over developer's remorse
Developer Marco Ament created a $3 app called Peace, which let you block all the ads that would otherwise appear when you surf the Web on your iPhone. "But, what Marco Arment came to realize or came to decide, is those ads that you see are kind of what let your Internet happen, or at least your World Wide Web part of the Internet," John explains. "And so he had kind of a long walk in the desert o f his mind and decided to take it down."
John says that ad-blocking really comes down to a battle between the large tech companies. "We follow the money," John says. "Apple makes its money off of selling devices and making those devices as neat as possible. Google makes its money in large part through advertising, because you don't put a nickel in every time you want to do a search. So ads are the lifeblood of Google, devices are the lifeblood of Apple. The ability to block ads makes your Apple device more desirable and makes you more likely to buy one, but it kind of strangles the Google."
Although Peace is gone, there are other apps still available that block ads. However, it does disrupt the Web's ecosystem, particularly how content is funded. "For me, it feels like there always needs to be suffering in some way in order to enjoy something," John says. "You need to sit through an ad, you need to pay a subscription fee, you need to smack yourself in the head. With iOS9, Apple is really throwing down on this and saying, 'We're going to let you have an ad-free experience,' which apparently makes surfing the Web on a mobile device like lightning."
But would such a Web be sustainable?
2. Video of someone born in the 1700s
The Internet is full of fun videos to watch. This week's video, however, is not new. "In fact, it's about as old as a video can be," John says.
In 1905, the Manakis brothers traveled from their native Greece to London, where they purchased a Bioscope camera. After bringing the camera home, in 1912, they filmed their grandmother, Despina, weaving. Despina was purported to be 114 years old — placing her birthdate at roughly 1791.
"This was a video that is the only film footage known, as far as I can tell, of someone born in the 1700s," John says. "It's a 15-second clip and she's just doing some weaving, but there's still this real time-machine quality to it."
John Moe co-hosts the podcast Conversation Parade (with Open Mike Eagle) from Infinite Guest.
