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Forty-three years of 4AD Records

4AD was founded in London under the name "Axis" (after the Hendrix album) by Ivo Watts-Russell and Peter Kent in 1980 as an imprint of Beggars Banquet Records.
4AD was founded in London under the name "Axis" (after the Hendrix album) by Ivo Watts-Russell and Peter Kent in 1980 as an imprint of Beggars Banquet Records.Beggars Group
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by Jake Rudh

March 10, 2023

This week on the program we explore the brilliance of 4AD records, one of the most celebrated and influential record labels in all of alternative music history. Starting way back in 1980, and still very much going strong today, we're going to make stops at many of those 43 years, including visits to the artists that helped put the label on the map, as well as current acts that probably carry on that 4 AD flag today. It's going to be a great show.

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