Today James Norton spoke to The Morning Show's Jill Riley and Steve Seel about the epic return of the Twinkie and the substitute Twinkies on the market and shares the details for the upcoming North Coast Nosh. Some of the other Twinkie-esque brands tried were: Sara Lee's Golden Creme Cakes, Little Debbie's Cloud Cakes, and Submarinos.

North Coast Nosh Saturday, August 17 at The Soap Factory Tickets

James Norton edits the Upper Midwestern food journal, Heavy Table. He's also the coauthor of a book on Wisconsin's master cheesemakers. For his Supertaster Daily videos, he samples offerings from supermarket aisles and fast-food menus. You can follow him on Twitter, fan him on Facebook, and subscribe to his YouTube channel.